JAKARTA - Singer Judika and his wife Duma founded DAD Entertainment, a management jointly managed by Sony Music Entertainment Indonesia (SMEI). Through a press conference today, June 30, Judika introduced Dnanda, the first singer under the joint venture of SMEI and DAD.

This collaboration has existed since last year when Judika became a producer for the first time. Judika has been at Sony Music for a long time, so she feels it's time to start increasing her skills as a producer.

“The musical journey of an artist doesn't just stop at the work. Many opportunities are open for them to produce new musicians,” said Muhammad Soufan as General Manager of SMEI.

Judika admits that she is not afraid to be productive even though the pandemic is still ongoing. As a producer he positioned himself as an executor.

"We can't change the situation. We don't really care about the results behind us, the important thing is that we strive and produce the best works," said Judika.

Both Judika and Duma put character first. They believe everyone has a different time to achieve success.

Judika and Duma share the task of managing DAD Entertainment but the two often discuss choosing new talents.

“Together, we share the tasks. Seeing musicians who have talent and may develop in the music industry. "How are you doing, okay, let's not work together." Duma explained.

Not only new talents, Judika and Duma also make DAD Entertainment an investment for their lives in their old age. The name DAD stands for Dua Anak Deo, their two children are named Judeo and Cleo.


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