YOGYAKARTA - For owners of Micro, Small and Medium Enterprises (MSMEs), it is necessary to know that the bazaar is one way to increase sales as well as add new customers in the business. To achieve this, follow tips on optimizing business in the bazaar.
These tips are important to note because participating in the bazaar does not always produce maximum results. There needs to be a sales strategy in the bazaar that must be carried out.
As is known, the bazaar is a market that is held specifically by the organizers in the predetermined place and time. Usually the event is held for several days, it can be in malls, in the field, or other places. The organizers of the bazaar will usually invite MSMEs to participate in the sale or hold a promo at the bazaar event.
Salah satu keunggulan bazar adalah biasanya digelar di tempat dan waktu strategis, misalnya digelar di venue konferensi yang dikunjungi oleh penonton, atau di mall, dan masih banyak lagi.
For business people who plan to participate in the bazaar, see tips on maximizing business in the bazaar to sell well and add customers.
Businessmen must be selective in choosing the organizers of the bazaar. Try to choose a bazaar event organizer (EO) who has experience holding events. Some EOs are actually involved in various cases to make the bazaar event fail to be held and MSMEs suffer losses.
Not all bazaars are in accordance with MSME products, therefore business people must really adjust the bazaar event, the products sold, and the target market they want to target. For example, you are an MSME that sells non-halal culinary delights, of course you will not choose an Islamic-themed bazaar. Instead, you can take part in a bazaar at the Chinese celebration day event.
Try to be able to choose your own booth or a special tentant kiosk that participates in the bazaar event. If not, consider the location that has been provided, whether it is enough strategy or not. If a businessman can choose himself, try choosing a booth near the entrance, near the main stage, not closed anything, and not in a narrow area.
Not only location, the shape of the booth also helps customers to be interested in selling goods. Try to choose colors that match the product and can be seen by potential buyers. You can also provide several waiting seats so that buyers can sit for a while while waiting for their orders.
bootkeepers have an important role when the bazaar is held. He not only serves buyers, but helps attract event visitors. Try to choose a communicative, friendly, and skilled booth guard.
Applying a promotional strategy can be an alternative to introducing products as well as attracting new customers. Strategies that can be used, for example, providing discounts, buying 1 free 1, or you can provide other attractive services for customers.
That's information related to tips on optimizing business in the bazaar. Visit VOI.ID to get other interesting information.
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