YOGYAKARTA In a company engaged in business, one of the positions whose role is quite important is the Chief Marketing Officer (CMO). Chief Marketing Officer will deal with various matters related to marketing.
However, the task of CMO is not that simple. The following article will try to explain the understanding, task, to the required qualifications.
As is known, in a company there is a position called executive. The person with the position sits on the board of directors who are tasked with managing the company's running. The top board of directors is called the president director or can be called the Chief Executive Officer (CEO). He is tasked with leading the company with the help of other ranks who are his subordinates, one of which is the Chief Marketing Officer or CMO.
In general, the Chief Marketing Officer or CMO is an executive position that is included as the company's leader in charge of marketing or marketing matters. However, CMO also deals with business development, including providing company innovation.
The role of a Chief Marketing Officer is to help companies achieve profits according to their predetermined vision and mission. CMO also plays a role in bridging the company's direction and what steps will be taken. Broadly speaking, the following is the task of the Chief Marketing Officer.
CMO is tasked with leading the company's marketing division which has been adjusted to the direction of the board of directors' policies. CMO must know the company's vision and mission then implement the right marketing strategy to achieve profits.
In marketing activities, CMO must be able to formulate marketing strategies in accordance with the company's budget and products. Realization of the strategy itself can be supported by various efforts, for example through advertising.
Usually CMOs also help companies develop products. In fact, it is not uncommon for product innovation to arise from the idea of CMO. Product development must be based on the derivative of the company's main products.
In order to fulfill its duties in marketing divisions, CMO must be able to conduct market research and analyze marketing activities. These two jobs are carried out to support marketing efforts to be more effective and on target.
The marketing team in carrying out its duties must be based on the direction of the executive staff. Both will be bridged by a CMO. Therefore, CMO must have good communication skills and presentations.
A Chief Marketing Officer must meet the qualifications and have various skills to carry out his duties. The qualification and skills needed by CMO are as follows.
A CMO must be able to create various marketing strategies both online and offline. Not only that, he must also be able to implement the marketing strategy that has been established with the help of other marketing members.
The skills of data analysis owned by CMO will make it easier for him to carry out his duties so that the goals can be met. The data needed and had to be analyzed by CMO are also diverse, ranging from market data or data obtained from other research results.
CMO must also be able to communicate well. This is needed considering that CMO is in charge of being a bridge between the ranks of the executive and the marketing team he leads. His own communication ability will make it easier for him to explain the needs and results of the marketing strategy that has been implemented.
Not only communicating with the board of directors, but CMO must also be able to communicate with clients under several conditions. This skill is one of the tasks of CMO credit marketing officers.
Currently, the involvement of technology in business is undeniable. CMO must also master existing technology, especially those that are useful for marketing activities, for example related to digital marketing both on social media and websites.
In addition to his understanding and duties, CMO is advised to find out what direct marketing is.
That's information related to the Chief Marketing Officer's duties. Visit VOI.ID to get other interesting information.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
