JAKARTA - PT United Family Food (UNIFAM) participated in the annual international exhibition at Thaifex Anuga Asia on May 23-27 at Muang Thong Thani Bangkok Thailand. UNIFAM's participation in this prestigious event aims to expand the global market and increase Milkita's milk candy awareness brand, particularly in Asia.
The 2022 Asian Anuga Thaifex is a trade show for companies to meet new networking, form new business relationships, and increase business opportunities. The exhibition also includes the introduction of the latest food manufacturing technology, food safety standards, and an interesting gastronomi experience from the food world.
Milkita's participation in this annual event proves Unifam's commitment to expanding the market on a global scale. The international trade show at Muang Thong Thani Bangkok, Thailand, will introduce Milkita with new business opportunities around the world, particularly in Asia. We are optimistic that Milkita's international sales business can meet the company's target this year," said Wishnu Pramuji, COO of PT United Family Food, in a statement, Thursday, May 25.
Wishnu added that the Southeast Asian market is one of the main targets for Unifam's exports this year. In the future, Unifam targets export businesses in Southeast Asia to continue to grow and become one of the stronger business pillars for companies. This is in line with Unifam's vision to become a world-class player in the food industry and of course become Indonesia's proud product in the world.
"We hope that we can immediately cooperate with the best distributors in Asia to be able to market more products from Unifam. If we succeed in entering the market in Asia, we hope to contribute export sales to reach 10 percent of the total exports at this time," he added.
The Thaifex Anuga Asia exhibition also includes the latest manufacturing technology, food safety standards, connected companies and services, as well as an interesting gastronomi experience from the food industry. At the 2023 Asian Anuga Thaifex exhibition, the Unifam booth was also attended by Rifah Anny, Representative of the Directorate General of National Export Development, Ministry of Trade of Indonesia.
Starting from understanding maternal unrest in providing nutritious snacks for their children. UNIFAM introduces Milkita as one of the superior products made from calcium-high New Zealand native milk. This perfect combination of milk and creamy fruit always gives happiness to children and is good for daily consumption.
A high-calcium delicious milk candy for bone strength, packed with a modern design with a cute cow character called 'Milki'. Milkita is available in chocolate, Vanila, Strawberry, Melon, Orange, Mango, and Wine flavors and is available in modern trade and traditional shops (general trade).
Currently, Milkita has become a market leader in the category of Permen Susu in many countries. This position is evidenced by a consumer survey conducted in the Philippines, Vietnam and Indonesia where more than 80 percent of respondents chose Milkita as the 'Juaranya Permen Susu'.
Milkita has also received the Top Brand Kids Award for 4 consecutive years (2019-2021) in the Indonesian market, as the Recognition of Outstanding Achievement in Building the Top Brand in Milk Candy Category. In addition, Milkita Milk Lollipop was selected as the 2nd Runner Up at the Mother & Beyond Reader's Choice Award 2022 in the Family Snack category.
To meet market needs, UNIFAM already has a factory located in Cikande Serang, Banten with a total area of 70,000 m2. HALAL certified manufacturing facilities, ISO 9001: 2015, HACCP, BRC and GMP. All production activities centered in Cikande Serang Banten serve 20 export countries and hundreds of distribution points spread across all provinces to regencies in Indonesia.
To shore up the global market, UNIFAM currently has 4 subsidies in 4 major countries, namely USA, Vietnam, Philippines and China. To date, Unifam has exported to 20 countries around the world on the Americas, Africa and Asia Pacific. Unifam products such as Milkita, Super Zuper, Neon's champion, said Oma Egg Gabus, Lemonilo has been successfully exported to the global market.
"UNIFAM is always committed to producing products with the best quality, because we believe your family and children are entitled to the best products," Wishnu concluded.
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