Collaborating With IBL And Runner Athletes, Ardiles Gaungkan Move Your Way

JAKARTA The legendary Indonesian shoe manufacturer, Ardiles, made a big breakthrough in the coming year by presenting a campaign titled Move Your Way.

Ardiles Marketing Communication Manager, Amalia Diah Safitri, said that the essence of this campaign was to shift everyone's focus from feeling pressured to always perfect into self-confidence as it is and very personal.

"To spread the philosophy of Move Your Way, we collaborate with various figures. We collaborate with brand ambassadors and athletes to prove credibility in the performance running and basketball segments."

"At the same time, we embrace the KOL lifestyle to inspire people to be more confident in their own way," he said.

In the campaign, Ardiles collaborated with several well-known Indonesian Basketball League (IBL) stars, namely Daniel Salamena and Widyanta Putra Teja. In addition, there are well-known basketball influencers, Jacquelyn Chandra.

As for the running category, Ardiles presented Pelulan Sihombing, Badai Mahendra, Rasiha Kumala S, Sirojuddin Munir, Sutikno, and the Rameria S Party. Meanwhile, from the lifestyle segment, figures such as Kevinswork, Kelvin Stevianos, and Gebian Ann were present.

"As a runner and coach, I can later recommend many choices of shoes to runner friends according to their level. The first one, explained their supershoes, Runergize," said Hurricane Mahendra Giri.

The 2026 Season 1 collection is built on three pillars, namely advanced convenience technology (such as the NFBOOM midsole), modern designs that follow global trends, and competitive price offers.

The visual theme "Geoteal", a combination of 'Geo' (Indonesian Earth/locality) and 'Teal' (global trend 2026), is in the main spotlight, proving that local brands are able to bring their identities into global trends.