JAKARTA - Netflix seems to be more confident now because it has more than 200 million users worldwide. Therefore, the movie streaming service has removed the free trial option in the United States (US) to watch the content before subscribing.
Since its inception, Netflix has offered a 30-day trial, but now it seems that the streaming service immediately asks new users to pay for it right from the start, without even sampling goods like buying and selling physical products.
To quote The Verge , Wednesday October 14th, there really isn't a legal requirement for online or other services to provide a free trial period, but it has become a common business practice around the world.
In fact, some even set up such a trial period to attract new customers. Netflix may think this is unnecessary, given that it has its own appeal to the service.
The video-on-demand streaming platform previously offered free trials ranging from a week to three months, depending on the promotion.
Outside the US, Netflix started phasing out free trial offers in different markets two years ago, starting in Mexico. However, the company still offers the free promotion in several countries, including South Korea
If the user currently opens Netflix, they will no longer see the free trial promotion on the Netflix homepage or help service.
Netflix says customers can cancel whenever they want at no cost. However, the user will not get the money back, but will still be able to use Netflix until the end of the billing period.
Even so, Netflix cannot be proud, because it currently has a tough competitor, Disney +. According to the streaming giant, they are only looking at other marketing promotion strategies to attract new subscribers, but not embedding any more free trials.
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