2024 People's Market Festival: Revitalization Of Ngasem Market And Acceleration Of Environmentally Friendly Mobility

The 2024 People's Market Festival (FPR). (Doc. Adira)

JAKARTA - Success was held in the previous four markets, the 2024 People's Market Festival (FPR) initiated by PT Adira Dinamika Multi Finance, Tbk. (Adira Finance) through a sharia business unit with Danamon Syariah and Zurich Syariah closed its series of activities at the Ngasem Market in Yogyakarta on December 14-15, 2024.

This activity is part of a commitment to encourage people's market existence to become a creative, modern, and sustainable public space by carrying the concept of halal and SEJAHTERA (Healthy, Green, Clean, Nursing).

"We are proud to be able to contribute to the revitalization of the Ngasem Market," said Head of the Central Java SSD Regional Adira Finance Surya Almada, in a statement received on Tuesday, December 17.

"By presenting better facilities and assisting traders, we are trying to make this market a center for more inclusive and sustainable economic, cultural and tourism activities," he added.

The Ngasem Market, which is located strategically near the Yogyakarta Palace and Taman Sari, has become a center for cultural and tourist activities. However, the challenges of waste facilities and management still hamper its development. Through the 2024 FPR, Adira Finance and its partners present physical revitalization such as toilet areas, prayer rooms, and market zone division. The procurement of environmentally friendly facilities, such as 10 trash bins and 50 trees planting, creates a greener and more comfortable market environment. This effort is similar to the transformation of the automotive industry towards the use of clean and sustainable energy.

Non-physical revitalization is also a concern through financial literacy and digitalization education for market traders. Traders are given an understanding of digital transactions, non-cash payment applications, to marketing via WhatsApp Business to increase business competitiveness. This is in line with the development of the automotive sector which is now utilizing digital technology in vehicle marketing, including the online financing system offered by Adira Finance. This program strengthens small business ecosystems while encouraging technology adoption in the people's market.

On the automotive side as well, Adira Finance also offers motorcycle and e-bike loans with various attractive promos, strengthening public access to environmentally friendly vehicles. Activities at Ngasem Market are increasingly lively with various special offers. Adira Finance provides motorcycle loans with installments up to 7 times for certain brands, as well as cashbacks of interest for Viar brand electric bicycle credit (e-bike). The Fund Solution program is also offered with vehicle BPKB guarantees, providing financial flexibility to the public. This initiative is a breath of fresh air for automotive lovers who are looking for solutions for private vehicle financing, both conventional and electric two-wheelers. In addition, FPR also presents a safety-friendly education program that focuses on driving safety and the use of environmentally friendly vehicles. Visitors can take emission tests and electric vehicle tests, in line with the global automotive trend towards low-emission mobility. This program reflects the importance of road security while encouraging people to switch to more environmentally friendly vehicles, such as e-bikes and electric motors that are now increasingly popular.