Kaleidoscope 2024: TikTok Shop Revolution To Twitter Rebranding Becomes X, Who Is The Most Successful?

Throughout 2024, technological developments in social media have witnessed a variety of significant innovations and challenges. (photo: dock. pexels)

JAKARTA - Throughout 2024, technological developments in social media have seen a significant variety of innovations and challenges. The following is a summary of several key social media platforms such as TikTok, Facebook, Instagram, X (formerly Twitter), and YouTube.

TikTokTok continues to dominate the world of social media with a significant increase in user numbers. This year, TikTok launched the TikTok Shop, which allows users to buy and sell products directly on the platform. This innovation aims to expand TikTok's e-commerce ecosystem and provide a more enjoyable shopping experience for users. In addition, TikTok also introduces new security features with user identity verification to prevent fraud and account abuse.

But TikTok is also facing problems, when US President Joe Biden issued a decision for ByteDance, owner of TikTok, to sell their holdings or face bans in the US. This is due to concerns by the US government over the security of user data in the country being used by the Chinese government.

FacebookFacebook faces a huge challenge in tackling phishing scams targeting businesses. To address this, Facebook launched the Meta for Business feature, which provides additional support for businesses in managing their accounts. In addition, Facebook strengthens security by implementing two-factor authentication to protect user accounts. These measures are expected to increase user confidence and protect business information from cyber threats.

Instagram Instagram is not left behind in innovation by introducing increasingly popular Instagram Reels among young users. This feature allows users to create creative and interesting short videos. In addition, Instagram strengthens privacy features by providing greater control to users over anyone who can see their posts. The Parental Supervision feature was also introduced to help parents monitor their children's activities on this platform, making Instagram more family-friendly.

X (Twitter) Platform, now known as X, continues to innovate by introducing Twitter Spaces. This feature allows users to broadcast live and interact with their audience in real time. The popularity of this feature is increasing rapidly among sports enthusiasts and celebrities, who use it to connect closer to their followers. The name change from Twitter to X also marks a strategic step in renewing the image and function of this platform.

YouTube YouTube YouTubeTube remains a giant in the world of social media by continuing to increase the number of active content and users. The biggest innovation of the year is YouTube Shorts, a feature that allows users to create interesting and viral short videos. In addition, YouTube also introduces user identity verification features and two-factor authentication to strengthen security. These measures aim to protect the YouTube user community from fraud and abuse.

Throughout 2024, social media has experienced significant changes and innovations. TikTok, Facebook, Instagram, X, and YouTube continue to adapt to the needs of users and new challenges in the digital world. With various new features and improved security measures, these platforms are committed to providing a better and safer experience for users around the world.