JAKARTA - Telkomsel won an award at the prestigious international event Global Telecom (Glotel) Awards 2024 in the Delighting the Customer category.
This award was achieved by the Digital Hyper AI Ecosystem Telkomsel innovative project which has transformed MyTelkomsel from a basic utility application into a holistic digital lifestyle platform.
Through the development of an integrated digital ecosystem that continues to be improved in MyTelkomsel, we are trying to facilitate the daily needs of customers. This recognition is an encouragement for us to continue to innovate and provide services that are truly beneficial for all," said Telkomsel Marketing Director, Derrick Heng.
The transformation of MyTelkomsel has presented various integrated services in one application, ranging from entertainment such as music, film, and games, to lifestyle features such as health, travel, and e-commerce, and has even been downloaded by more than 100 million times and has up to 50 million monthly active users.
Through Telkomsel's end-to-end approach in using artificial intelligence (Hyper AI), such as with Veronika's Smart Search and Virtual Assistant, MyTelkomsel creates a smoother, more intuitive, and efficient experience for users.
Some of the innovations that are part of the transformation of MyTelkomsel include:
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Complete Entertainment In One Platform: MyTelkomsel Collaboration With Music Sky, MAXstream, Dunia Games, And Majamojo Presents access to various digital content, ranging from music, film, to games.
Practical Lifestyle Features: Users can now take advantage of applications for online shopping, track fitness activities, book plane tickets, and find out the location of baggage at the airport.
Ease With Integrated AI Hyper: Smart Search And Veronika Makes it easier For users to find the features needed, while optimizing Telkomsel's operational efficiency
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