JAKARTA - Microsoft president Brad Smith expressed concern about the deepfake phenomenon, the apparent fake content, in his speech in Washington aimed at addressing the issue of artificial intelligence regulation (AI). Smith called for steps to ensure that people know when the photos or videos are genuine and when to make them using AI, which can be used for malicious purposes.
"We have to overcome problems around deepfakes. We must in particular address what we are most worried about, namely operations of foreign cyber influence, the types of activities that have been carried out by the governments of Russia, China, Iran," he said.
"We need to take steps to protect against changing legitimate content with the intention of defrauding or defrauding people through AI use," Smith said.
Smith also requested permission for the most critical AI forms with "obligations to protect security, physical security, cybersecurity, and national security."
"We will need a new generation of export control, at least developments from existing export controls, to ensure that these models are not stolen or not used in a way that will violate the country's export control requirements," he said.
Over the past few weeks, policymakers in Washington have struggled to create laws governing AI, while large and small companies are racing to bring increasingly sophisticated AI to market.
Last week, OpenAI CEO Sam Altman, the company behind ChatGPT, in his first appearance before a Senate panel said that the use of AI that interferes with election integrity is a "very concerning area" that needs to be regulated.
Altman, whose OpenAI is backed by Microsoft, has also asked for global cooperation in AI settings and incentives to comply with security rules.
Smith also argued in his speech and in a blog post published on Thursday, May 25 that people should be responsible for all the problems caused by AI, and he urged policymakers to ensure that security systems are applied to AIs used to control power grids, water supplies, and other critical infrastructure to stay under human control.
He encourages the use of your "Know Your Customers" system for powerful AI model developers to monitor how their technology is used and notify the public about AI-generated content so they can identify fake videos.
Some of the proposals being considered on Capitol Hill will focus on AI that could endanger a person's life or livelihood, such as in the field of medicine and finance. Others encourage rules to ensure that AI is not used for discrimination or violating civil rights.
Smith also emphasized the importance of global cooperation in regulating the use of AI. He stated that AI is a technology that crosses national boundaries, so cooperation between countries is needed to develop effective standards and regulations.
In his speech, Smith also highlighted the need for accountability for AI developers and users. He proposed a system similar to "Your Customer Identity" for AI model developers to ensure monitoring of the use of their technology, as well as providing information to the public about the content produced by AI in order to recognize deepfake videos.
Some of the proposals being considered on Capitol Hill focus on AI settings that could endanger lives or livelihoods, such as in the field of medicine and finance. Other proposals emphasize the importance of implementing rules so that AI is not used for discrimination or violating civil rights.
In facing the challenges of this AI arrangement, policymakers in Washington continue to look for the right way to regulate this increasingly sophisticated technology, while companies seek to develop more flexible and beneficial AI for society. Cooperation between governments, companies, and society globally will be key in creating a safe and responsible environment in the use of AI.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
