SoundCloud's New Feature Makes Artist And Fan Interaction Easier

SoundCloud launches Fans feature (photo: SoundCloud)

JAKARTA - SoundCloud launched a new tool called Fans, to help artists reach more fans and build closer ties.

"At SoundCloud, we believe that artists should have direct access to their fans. Our company was founded and built to help artists share and connect through music," wrote Tracy Chan, Senior Vice President, SoundCloud creator in its announcement, quoted Tuesday, May 9.

"That's why we launched a new product we call 'Fans' (currently in beta) in SoundCloud for Artists," added Chan.

We know who your biggest fans are... shouldn't you? Read more to learn about Fans here 🔊⬇️ https://t.co/Ojznn7Afj1

— SoundCloud for Artists (@SCforArtists) May 8, 2023

We know who your biggest fans are... shouldn't you? Read more to learn about Fans here 🔊⬇️ https://t.co/Ojznn7Afj1

According to the company, Fans products will help artists find their fans in SoundCloud, by leveraging a combination of proprietary data from Fan Powered Royalti, engagement data, and user reach.

With this new tool, you can even sort the most involved fans based on indicators such as comments, listening behavior, sharing habits, and more.

In addition, you can also send messages to fans directly. Not only for chatting, you can make announcements, say thank you, even sell tickets or merchandise

"Wherever you are in your career, you can bring your fans on your path and let them help you succeed," Chan concluded.

Starting today, SoundCloud will also expand the availability of beta Fans to more than 50 thousand Next Pro artists. The company promises to continue to make updates in the future.

Meanwhile, several artists who participated in the Fans trial said that they really needed this tool.

"It takes all this digital data... all these numbers are human beings and turns them back into human beings again... where SoundCloud always wins compared to other streaming platforms are communities," said Armani White, a rapper from America.