JAKARTA - Kraken, a leading crypto platform, announced its partnership with the legendary Formula 1 racing team, Williams Racing, on March 28 yesterday.
This partnership aims to unite racing enthusiasts and crypto communities around the world by showing off cutting-edge technology and advancing financial freedom. Kraken offers more than 210 digital assets and the NFT market, while Williams Racing is famous for its innovation history and high performance in the world of car racing.
Through his partnership with Williams Racing, Kraken hopes to provide fans with exclusive content, pop-ups, and opportunities to acquire merchandise brands for both companies. To always get the latest information, fans can join the exclusive F1 Fan Club.
This year, the selected NFT holder Kraken will have a unique opportunity to see their digital collection appear on the back wing of the Williams Racing racing car. Some of the famous riders who have competed for Williams are Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill, and Jacques Villeneuve.
As reported by U.Today, Formula 1 has proposed its latest brand of non-fungible tokens (NFT) and cryptocurrencies, signaling deeper steps in the development of digital assets and blockchain technology.
The partnership between Kraken and Williams Racing feels right, as both are pioneers in their respective fields. Kraken, best known for its services, which allows users to trade various digital assets securely, has also launched an exclusive NFT marketplace, while Williams Racing has always been an innovation bike in car racing.
In 2020, Williams Racing has shown concern for the development of blockchain technology by launching fan tokens to build interactions with fans and providing access to exclusive events and merchandise. Partnerships with Kraken signal an extension of Williams Racing' efforts to advance their presence in the digital world.
Kraken also hopes to increase its presence among car racing enthusiasts, which has historically been a very important market for major brands. By working with Williams Racing, Kraken explores the possibility of collaboration between two different worlds.
The partnership between Kraken and Williams Racing shows that the presence of blockchain technology and digital assets is increasingly being accepted by the wider industry. This collaboration is expected to bring benefits to both sides and strengthen Kraken's position as one of the leading crypto platforms in the world.
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