JAKARTA - GetPlus, a loyalty program application from various brands, announced its collaboration with South Korea's blockchain-based loyalty platform, MiL.k on Monday, March 13 yesterday.
Through this collaboration, the public can now use GetPlus to exchange GetPlus reward points into a Crypto Milk (MLK) token, so that users can later enjoy various services and products starting from international aircraft, hotel, entertainment, and shopping tickets.
MiL.k itself is a crypto-based loyalty platform that is already worldwide, while partners from MiL.k include AirAsia global, MEGABOX shopping center Shinsegae Duty Free (Merek major retail, Shinsegae group), online travel agent Yanolja, CU Convention Store, INTERPARK e-commerce, and many others.
Not only that, but MLK coins can also be traded on large International crypto exchanges such as Gate.io, Kucoin, Huobi Global, Upbit, Bithumb, and Coinone. To date, the MiL.k Platform has more than 1.3 million users.
"GetPlus' collaboration with MiL.k is part of our ongoing efforts to pamper our users by always providing the latest innovation in enjoying the rewards points," said Adrian Hoon, GetPlus Chief Operating Officer in a written statement.
Through this collaboration, Adrian added that with the Web3 experience we offer, the company targets to be able to get a 50 percent increase in the number of transactions and 80 percent for the number of users.
This cooperation is very meaningful for MiL.k to start a new business and ecosystem expansion in Indonesia with GetPlus. Millions of users in Indonesia are expected to enjoy MiL.k services through GetPlus, and more than 250 online and offline partners," said Jungmin Cho, Chief Executive Officer of MiL.k.
Meanwhile, the MiL.k platform will start to be available on the GetPlus app in the second half of 2023.
For information, GetPlus is an application for a loyalty program where users can get reward points every day just by scanning shopping receipts to the GetPlus application
After that they can exchange points for various exchange options, such as products, services, and e-Vouchers. Or, users can also exchange their points into AirAsia miles, Singapore Airlines miles, or become DANA e-Wallets.
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