JAKARTA - The Bing search engine peppered with ChatGPT technology, now accounts for more than 100 million daily active users, making Google need to be more vigilant.
The surge in users, according to Microsoft, shows demand for a new type of web experience that combines conventional searches with chat interfaces.
"This is a surprising number, but we are fully aware that we remain small, low, with a single-digit share. Even so, we are happy to be at the dance party," said Microsoft's Head of Consumer Marketing, Yusuf Mehdi in the company's official blog post.
"We see the appeal of this new Bing as validation from our view that the search is due to the rediscovery and unique value proposition of combining Search and Answer and Chat and Creation in one experience," he added.
The company also reported an increase in engagement for Bing, where users are now conducting more searches every day.
According to Microsoft, there are millions of people using the new Bing preview, which is slowly growing to more users.
Of that number, a third of users are completely new to Bing, which helps illustrate how much impact this brand-new version of search engines has on its popularity, as quoted by XDA Developers, Friday, March 10.
The new mobile version of Bing, which includes a voice search, also contributes significantly to Bing's growth. In addition, 15 percent of Bing Chat users asked Bing to create new content.
Web search rankings for Bing have taken some significant leaps in relevance thanks to a new language model used. The company says Bing search results have higher quality than ever before.
Of course, this is good news for Bing, even though he is in second place. Microsoft's search engine is not far from Google's popularity, but a lot of things are seen, so that popularity must continue to grow in the future.
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