Amazon Ready To Offer 15 First NFT Collections In Its Digital Market

Amazon prepares to launch the NFT market. (Photo; Doc. Coincholik)

JAKARTA - The world's largest e-commerce company, Amazon, reportedly soon plunged into the Non-Fungible Token (NFT) market by launching its own marketplace, on April 24. Yahoo Finance reports that Amazon NFT Marketplace will offer 15 NFT collections that will initially be available to customers in the United States. This launch is expected to expand its services to other countries in the future.

This Amazon NFT marketplace has the option to connect NFT with physical goods sent to the front of the user's door. This concept is aimed at simplifying NFT purchases and eliminating natural complexities from the crypto world so users can experiment with this technology without having to understand the mechanism.

In an interview, an anonymous source from Amazon stated that the retail giant could accept millions of users without educating them about topics such as self-storage or setting up a MetaMask wallet.

To realize this project, Amazon contacted several Layer 1 blockchains, gaming companies, blockchain companies, and other businesses to collaborate. Amazon has also hired more staff and plans to hire various developers with proven expertise on Web3.

The NFT market is mainstream in the global industry. Leading companies from various sectors switched to NFT to increase their sales. Like sports clothing companies such as Adidas, Puma, and Nike to luxury fashion companies such as Dolce & Gabbana and Gucci, they have all launched their NFT collections to remain competitive in an innovation- demanding industry.

Amazon, which has a huge customer base of about 167 million users for its Prime service, can bring NFT adoption to a higher level. With the launch of the NFT Marketplace, Amazon subscribers will be the first to receive information about the company's live launch.

OpenSea is currently the second largest NFT market after the Blur market. This platform allows anyone to create, sell and find NFTs. Amazon's NFT market aims to simplify the NFT purchasing process and offer users a seamless experience. However, it remains to be seen how the new Marketplace will be compared to existing platforms such as OpenSea in terms of functionality, user experience, and sales volume.

In an interview, Amazon CEO Andy Jassy said that the company is open to selling non-exchangeable tokens (NFTs) "in the future". Amazon's NFT marketplace launch confirms Amazon's interest in blockchain technology and will most likely have a significant impact on the development of the NFT market as a whole.