YouTube Is Developing An AI Tool For Content Creators

YouTube is developing AI on its platform (photo: YouTube)

JAKARTA - Has only served as a replacement for Susan Wojcicki as the new CEO of YouTube, Neal Mohan, quickly talks about the platform roadmap that will be presented and what can be expected for the community in the future.

Talking about the upcoming development of YouTube, it means there will be many new features to come, especially now the massive use of artificial intelligence (AI) technology by technology giants such as OpenAI, Microsoft, including Google.

"And the power of AI has just begun to emerge in a way that will rediscover videos and make what seems impossible possible. Content creators will be able to expand their storytelling and increase their production value, from exchanging clothes virtually to creating fantastic film backgrounds through AI's generative capabilities," Mohan said in his latest blog.

some highlights from @nealmohan's *first* letter to the community!! as of 2022...💗 more people than ever created on YouTube▶️ Shorts got 50 *billion* daily views🎮 gaming vids got over *2 trillion views*explore more from Neal's letter now → https://t.co/s6YsWSergm

— YouTube Creators (@YouTubeCreators) March 1, 2023

Although there is no definite clarity regarding the AI development on YouTube, Mohan said that his team is currently taking the time to develop the technology.

"We are taking the time to develop this feature with a careful guardrail. Follow its development in the coming months as we launch tools for creators and protection to use this technology responsibly."

Unlike Bard, YouTube doesn't seem in a hurry to officially announce the upcoming AI technology, and Mohan insists that he wants the site to take the time and make sure it has the right approach.

In addition, Mohan also mentioned several other changes that will come this year, namely launching a new creation tool that allows creators to record Shorts videos in a side-by-side layout with Shorts and YouTube videos so that they can easily add their own trends or join reactions.

Even though it has only been in office for a few weeks, Mohan's ability to develop the YouTube platform in the future cannot be doubted. As previously Susan also emphasized that Mohan is very understanding of YouTube's products, businesses, creators and employees since he joined as a YouTube CPO in 2015.