BANDUNG - 2022 recorded an increase in business in the restaurant and restaurant industry sector, along with the improving situation of the COVID-19 pandemic. The Central Statistics Agency (BPS) noted that West Java is in second place at the national level with 1,414 food and beverage supply businesses. In 2022, the Ministry of Industry recorded an increase of 3.68% in the growth in the restaurant and restaurant industry sector, increasing from 2.95% in 2021.
Digitalization is one of the effective ways to increase the productivity of culinary businesses and help their growth. Restaurant or culinary businesses can run more effectively and efficiently if they use integrated business management software and can be operated through various devices and platforms.
PT Esensi Solusi Buana (ESB) is here as a solution to spur the growth of culinary businesses in Indonesia. ESB offers integrated software specifically for the F&B culinary business, such as restaurants, cloud kitchens, food stalls, and hotels. ESB has a complete ecosystem, ranging from the booking process, cashier payments, order records, procurement, loyalty programs, to booking systems.
To complement the ESB digital ecosystem, recently its newest feature was launched, namely Ayofek! A website-based digital platform that is believed to be a solution to two targets, namely restaurant business owners and the general public.
For business owners, they can easily integrate ESB POS with Ayofuh! to increase their exposure, facilitate bookings, to payments. Meanwhile, for consumers, they will be able to choose the culinary that they want to try easily. Consumers can make delivery orders, pick-ups, and reservation orders. In addition, consumers can also find reference places to eat, see trends, and provide reviews via Ayofukan!
CEO and Founder of ESB, Gunawan said ESB is a complete solution to assist culinary business operations. The ESB restaurant technology platform presents end-to-end cloud-based solutions to help culinary businesses reduce operational costs, manage restaurant operations, and increase orders online, said Gunawan.
ESB Participation at BIFHEX 2023
Looking at the data above, ESB wants to contribute in helping improve economic activity in the West Java region in the form of participation in Bandung International Food & Hotel Expo (BIFHEX) 2023 at Sudirman Grand Ballroom, Bandung.
This event is the right event for ESB to introduce its products. Such as ESB POS which is an online-offline cash application based on Windows/Linux that is integrated with the entire ESB ecosystem in stores, such as kitchen display, customer display, captain order, order kiosk, ERP system, loyalty system, ordering application outside the ESB ecosystem, and various payment systems.
On this occasion, ESB provides attractive promos ranging from discounts to 70% plus free 12-month subscriptions. To get this promo, business owners or culinary businesses can simply visit the ESB booth at BIFHEX 2023 from February 2-5, 2023.
"Seeing the huge culinary business potential in the city of Bandung, ESB wants to be able to help more culinary entrepreneurs to optimize their business by utilizing a seamlessly integrated ESB ecosystem," said Gunawan.
Present since 2018, until now ESB has collaborated with nearly 8,000 merchants who have been integrated with the ESB ecosystem. The merchants are spread across big cities such as Jabodetabek, Solo, Surabaya, Semarang, Yogyakarta and Bali.
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