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Shutterstock, one of the largest photo and illustration stock sources on the Internet, now offers customers the option to produce their own AI images.

With the presence of this option, it promises new ways to create artwork that can be used in professional projects but is also responsible for the original creator.

In October last year, the company announced a partnership with OpenAI, the creator of the highly popular and controversial DALL-E AI tool.

Now, the deal's results are in beta testing and are available to all paid Shutterstock users as part of the Creative Flow platform.

"Now customers don't have to be design experts or have access to the entire creative team to create extraordinary works," said Shutterstock CEO Paul Hennessy in his official statement.

"The new AI tool is built with an ethical approach and in an asset library that represents a world of various places we live," he added.

The new platform is available in every language the site offers, and is included with the existing customer license package.

According to the New York-based company, the new platform is separated from other generative platforms to facilitate its use.

It is claimed, the new platform will produce high-quality images even from one word, which is different from more complex clues, which are usually attached to the high quality image produced with the Stable Diffusion.

However, this step is different from its competitor Getty Images, who is reluctant to enter the world of AI, and instead sued the AI art generator, Stable Diffusion for copyright infringement.

The site prohibits images generated by AI on its platform. And, in connection with the technology, CEO of Getty, Craig Peters said, 'I think it's dangerous. I don't think it's responsible. I think it can be illegal,' Peters said in an interview with The Verge quoted from Gizmodo, Friday, January 27.


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