Rolls-Royce Gandeng Artist Sacha Jaffrey To Make NFT

Rolls-Royce will launch NFT after collaborating with contemporary artists. (Photo; Doc. New Atlas)

JAKARTA The British luxury automotive manufacturer Rolls-Royce Motor is reportedly collaborating with one of the leading contemporary artists, Sacha Jaffrey. The two sides will collaborate in developing NFT digital art.

Jaffrey will paint six new Rolls-Royce cars and will be transformed into NFTs. Six different Phantom Extended Series II cars consist of the "Six Elements" set. The paintings were also influenced by the famous work of Jaffrey's art "Journey of Humanity."

Reported by the NFT News Pro, each painting is influenced by one of five elements: soil, water, fire, and wind. Humanity is the sixth element between now and then. Rolls-Royce and Sacha Jaffrey collaborated to raise $1 million for charity purposes.

Until this news was published, the two teams had not announced which charities they would support. However, Rolls-Royce stated that they would donate to organizations that prioritize sustainability, education, and health.

Jaffrey said, "The six Rolls-Royce Phantoms will each realize the spirit of primordial power. "A artistic journey begins and ends with emotion and intention, which triggers my inspiration to create the color palette 'Enam Elements'. The Earth, Fire, Air, and Air formed a 'new element', humanity - it itself The essence of life is enhanced by addition."

Review the NFT Project "Rolls-Royce That Keeps Giving"

Along with the launch of Phantom, Rolls-Royce will launch an NFT project entitled "The Six Elements". The project consists of six NFTs with flythrough animations and is titled "Rolls-Royce That Keeps on Giving". Each NFT is unique and connected to six Phantoms. NFT owners can still sell their tokens independently.

In particular, Rolls-Royce will donate 20 percent of any NFT sales revenue to designated charities. As the name suggests, the goal of this collection is to help non-profit organizations continue to generate revenue through NFT.

For your information, Sacha Jaffrey is a British artist who worked in contemporary era, famous for his great paintings highlighting global humanitarian challenges. His "Journey of Humanity" painting sold for more than 58 million euros in 2021. It is the second most expensive work of live artists ever sold at auction, and its sales have made a new history.

Jaffrey divided the huge painting into 170 parts and auctioned it for a total of 1,595.76 square meters. The items were purchased by target Abdoune, a French-Aljazar entrepreneur from Dubai. Sacha Jaffrey and Rolls-Royce collaborate on the project are expected to provide new value.

"Through collaboration between Rolls-Royce dealer partners in the UAE and unmatched contemporary artists, art and expertise are transformed into deep and breathless expressions of substance and meaning," said Cesar Habib as Regional Director of Rolls-Royce Motor Cars for the Middle East and Africa.