Cameo Joins New Feature Cameo Kids, Message Video With Children's Special Characters

Cameo launched Cameo Kids. (photo: twitter @cameo)

JAKARTA - The video messaging service celebrity Cameo stated on Thursday, December 8 that it has partnered with Candle Media to launch a new feature aimed at the playground device, Cameo Kids.

The service will offer videos of personalized birthday and holiday greeting from children's animated characters, including popular figures from the "Blipi" and "Cocomelon" franchises of Candle Media's Moonbug Entertainment.

The personalized messages for children expanded the potential market for Cameo, which launched five years ago and allowed athletes, celebrities and musicians to sell personalized videos to their fans.

Among those currently featured in the service are US female soccer player Mia Hamm, Alex Borstein of "The Marvelous Mrs. Maisel" and country singer Lee Brice.

"Although Cameo is famous for you sending a video of 'Real Household Mother' to friends, our main users have children," said Steven Galanis, chief executive and co-founder of Cameo, who noted that 73% of his customers are over 29 years old.

Candle Media's partnership touched the audience, with individual messages from characters including the title character of the preschool animated series "Blippi Wonders," and JJ, media, CeCe and Nina from the children's show "Co Comelon."

cameo's popularity soared during the pandemic, giving artists creative and financial outlets when production and concerts closed. In March 2021, its parent company, Baron App Inc, completed a $100 million funding round that assessed the service to be more than $1 billion.

Discussions began more than a year ago at The Polo Lounge at the Beverly Hills Hotel, where deputy chief executives Candle Media, Kevin Mayer and Tom Stiggs, who are also two veteran executives of Walt Disney Co, spoke with Galanis about the vision of building a digital media company and finding new ways to monetize content.

📣 INTRODUCING! @book_cameokids! Your kids’ favorite characters are here to help you celebrate childhood moments big and small with personalized videos from characters like JJ, Blippi, True & Santa. Request NOW and FOLLOW on IG: @cameokids_official! #linkinbio pic.twitter.com/Vpw6cR5w5b

— Cameo (@BookCameo) December 8, 2022

Cameo had been experimenting with offering children content about a year ago, in collaboration with Mattel Inc's 'Thomas the Tank Engine', but his partnership with Candle Media helped improve the experience, Galanis said.

Blackstone-backed Media candlestick took months to figure out how to use its animated characters to send personalized videos on a large scale. It brought voice actors to the studio for two separate recording sessions, which were used to train artificial intelligence programs to convey individual messages.

"This is a really unique case of use," Mayer said, as quoted by Reuters. "Nothing like this in the world. And this is a case of use that we think will serve and please our audience."

At the launch also available the characters Thomas the Tank Engine, True from Netflix Inc. "True and the Rainbow Kingdom", and animated Santa Claus. Prices for this video are set starting at 25.