Just Five Months, The Premium Telegram Has Condensed One Million Customers

Premium Telegram users have reached one million subscribers (photo: Unsplash)

JAKARTA - It's been a year since Telegram started monetization on its platform. Just five months, Telegram CEO Pavel Durov announced that premium Telegram users have reached one million subscribers.

Unlike other apps, Durov said Telegram used a privacy-aware approach to advertising, where the company decided that personal data should not be used for targeting and that promotional messages should only be displayed on one channel to more public.

"Nevertheless, our ads have significantly outperformed the market and put Telegram on a stable track towards financial sustainability," Durov said on his telegram channel Tuesday, December 6.

With the achievement of one million subscribers in five months, Durov said premium Telegram has become one of the most successful examples of the once launched social media subscription plans.

While representing only a small part of Telegram's overall revenue, Premium Telegram grows steadily every day, and one day may even rival their ads.

Durov looks satisfied with the results. However, he said that his team is currently working on a basis for better financial growth for Telegram in the year tomorrow.

"The future looks interesting. The additional monetization strategy that I discussed has yielded results, and the features we are currently working on will now be the basis for further financial growth for Telegram in 2023," he said.

Because monetization efforts are successful, Telegram will be able to pay for the servers, traffic, and salaries needed to continue to build new features and support those that already exist.

"Although some other apps regard their users as a tool to maximize revenue, we consider revenue as a tool to maximize value for our users," he said.