JAKARTA - Apple plans to increase the number of iPhone production up to 30 percent more, in the first half of 2021. Not only the iPhone 12, but Apple will reproduce components for older models that include the iPhone 11.
Quoted from Reuters, Apple has asked its distributors and assembly plants to produce around 96 to 180 million iPhones. Given that Apple has launched a number of its 5G handsets.
In October this year, Apple recorded the sharpest drop in smartphone sales in three years. To that end, Apple is targeting revenue growth in the single digits in the first quarter of 2021.
This means that in total, Apple plans to produce 230 million units of new iPhones, up 20 percent from 2019. Although this will also be revised again in line with consumer demand.
So far, Apple's stock has surged in the last two years as it managed to diversify its revenue stream into accessories. Where one of the steps is to reduce the contents of the accessories in the iPhone sales package.
Even so, Apple phones, which have supported the company's success since its launch by late CEO Steve Jobs in 2007, generate more than 40 percent of revenue.
Apple is currently reportedly working on a new Apple TV and preparing an aggressive 2021 production schedule for the MacBook Pro and iMac Pro.
In addition, Apple will also re-order Samsung's OLED display panels to manufacture iPhones. It is estimated, Apple will order about 140 million panels from Samsung.
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