JAKARTA - Sony Honda Mobility, a joint venture founded in June, has plans to oppose the most popular EV maker, Tesla, which focuses on entertainment in its vehicles.
While they don't have an EV model yet to display, CFO Sony says that the company won't "make its own batteries or vehicles". Instead, they will focus on building partnerships with existing automakers.
Sony and Honda's joint venture is just planning to release its first EV by 2025, although it is not focused on launching its own products, the company is already looking for ways to leverage its power in competing with other brands.
In a recent interview with The New York Times via Electrek, Senior Vice President of the AI robotics business Sony and Sony's new business COO, Izumi Kawanishi said adding content and entertainment services to EVs could help them compete.
"Sony has content, service, and entertainment technology that drives people. We adapt these assets to mobility, and this is our strength against Tesla," he said.
Kawanishi also added that it is "technologically" possible for Sony to integrate the PlayStation 5 platform into the car he will build with Honda later.
"We will develop the car as a hardware that will serve the entertainment and network we want to offer," said Sony CEO Honda Mobility, Yasuhide Mizuno.
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