JAKARTA Twitter claims to have experienced "the highest daily user growth of all time" during the first week after Elon Musk acquired the platform. This is known from the company documents obtained by The Verge.
Since Musk's dramatic takeover, Twitter's monetizable daily user growth has increased to more than 20 percent. While Twitter's largest market, United States, has grown even faster,''. This is known from the internal FAQ obtained by The Verge shared by Twitter Marketing Team on Monday, November 7 for use in conversations with advertisers.
As of the FAQ, Twitter has added more than 15 million mDAU, "passing the mark of the billion quarter" since the end of the second quarter, when it stopped reporting financial data as a public company.
If those numbers are in line with how Twitter reported the metric when published, then it implies that the service has not seen a mass exodus under Musk's ownership. The richest man in the world Sunday, November 76, tweeted that, since its deal to buy Twitter was announced, "the number of users has increased significantly around the world."
Twitter last reported 237.8 million mDAU and an annual growth rate of 16.6 percent for the second quarter. The rate of hate speech remains in historical norms"
While users may not have left Twitter en masse, advertisers have done so. In another tweet on Friday, November 4, Musk said the company had seen "a major decline in revenue" as "the activist group pressured advertisers."
Reports of a sharp spike in racist and hate tweets following the initial takeover frightened advertisers. But Twitter said it was due to a coordinated "tholling campaign". The FAQ for advertisers on Monday said that the hate speech rate remained in historical norms, representing 0.25% to 0.45% tweets per day among hundreds of millions of tweets.
Meanwhile, Musk's entry, coupled with the resignation of top advertising executive Sarah Personette, has led advertisers to wonder who they should raise their concerns about.
The FAQ was shared on Twitter last Monday by Alex Josephson, company administrator for the 10-year current Vice President of Twitter Next, a team that has helped brands create campaigns on social networks since 2019.
His post to the sales team noted that 25 percent of the organization was influenced by Musk's mass layoffs last Friday and that "the decision to reduce our presence in certain geography contributed significantly to the reduction in sales."
Another concern among advertisers is Musk's own tweets, including his now-deleted tweets that reinforce the theory of baseless conspiracies about violent attacks on Paul Pelosi. "Does the same rule apply to Elon and everyone on Twitter?" questions that arise in Twitter advertisers' FAQs. The answer is simple, "Yes."
It also reiterated Musk's claim that Twitter will not change its content moderation policies to form and hold "complexity councils of content from a very diverse point of view." It's unclear if Musk knows that Twitter already has a Trust and Security Council consisting of a variety of independent experts.
Another part of the FAQ highlights how quickly things change on Twitter today, as it says that the changes that will arise from Twitter Blue subscriptions, which introduce paid verifications will not affect the current verified accounts'' and that the now-verified big brand advertisers will have additional 'Resmi' labels under their names at Twitter Blue's re-launch this week.
When Musk first assigned employees to fix Blue and how verification works, he wanted them to charge $20 per month and required existing verified accounts to pay or lose their check marks after 90 days.
But after author Stephen King and others complained about the price, Musk quickly lowered his price to $8 per month. Although initially he said that the team construction needed to release a new Twitter Blue subscription before November 7, he stated that it had been postponed until after this week's part-time elections in the US.
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