JAKARTA - TikTok seems to be following in the footsteps of Netflix, which is starting to look at the gaming business and then embedded into its app. This is his first attempt into a different format of entertainment so that it can attract old and new users.
According to a new report by the Financial Times, TikTok will launch a game tab in its app, which allows users to play live mobile games.
However, the game will show ads, and users will be able to pay for games without ads. TikTok first started testing game tabs in Vietnam last May as a sign of expanding its partnership with Zynga to offer HTML-5-based games.
Reports from four companies familiar with this say, if TikTok wants to launch this game tab in Europe, it's best if he has to test the game first.
Last month TikTok also appointed a global head of games, and this report was strengthened when former Intel system architect Assaf Sagy added clues about the TikTok game in its LinkedIn profile.
"TikTok and games are created for each other. TikTok has far shown its value in helping consumers find what is fun, valuable, and popular. I look forward to working with all gaming companies globally to help make TikTok the main foundation in your marketing strategy," said Saqy.
It is not yet clear whether TikTok's appointed Saqy is the head of a global game. It is claimed that the short video platform will officially announce its new business at a special event on November 2, dubbed TikTok Made Me Play It.
Citing 9to5Mac, Saturday, October 29, this move comes at an exciting time where Netflix has also just entered the game market, while Snapchat and Facebook are likely to stop at their gaming business.
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