Research Proves, Top Fita In The List Of Health Applications In The Field Of Prevention

The Fita application won the top position of "top of mind brand awareness" of the Indonesian people. (photo: doc. between)

JAKARTA - The Fita application won the top position of "top of mind brand awareness" of the Indonesian people in the category of preventive health applications according to the survey results of three market research platforms, namely Jakpat, Snapcart, and Populix. Chief Executive Officer (CEO) Fita Reynazran Royono said the growth of the application in the past year marked the high interest of the community to start living a healthy life. Seeing the high demand, apart from presenting various health programs, Reynazran said that his party was also perfecting technology-based features to provide an integrated and seamless experience. "This initiative was well received by the community so that we managed to achieve the top position of top of mind brand awareness in the field of preventive health in 2022, outperforming global players who were already on the market through a survey we conducted," he said in a press release received in Jakarta. Jakarta, Saturday, 20 Aug stus.For information, Fita is a health application that provides a reward system to users. After completing a health activity, users can collect points to be exchanged for various attractive prizes. Fita has a health program that focuses on nutrition, fitness, and physical and psychological well-being. All programs have been through an accreditation process by certified trainers from the Indonesian Fitness Trainers Association (APKI) and can be followed by users for free.

According to the company, the Fita application has been downloaded by more than two million users by July 2022. This figure, said the company, further strengthens its commitment to continue to maintain its position as a flagship health application by launching features needed by the wider community. Reynazran said his company is currently building consultation features with fitness trainers and nutritionists to provide comprehensive guidance to users, as well as shopping features connected to insurance platforms, electronic accessories (wearables), exercise classes (workout classes), and specialty online stores In the future, Reynazran said, users can search and buy sports needs, be it clothing, smart watches, supplements and vitamins, to health insurance through Fita, guided by certified fitness trainers and nutritionists. This is done as a form of our commitment to encourage the people of Indonesia to live live healthier and happier. Hopefully people will be moved and motivated to adopt a healthy lifestyle with us," he said.