A Free-to-play Game, PUBG: Battleground Brings Success To Krafton With 80,000 Players Adding Daily

PUBG: Battleground reaches 80,000 players per day (photo: Steam)

JAKARTA - PUBG: Battleground has been a free-to-play game since January 12. Apparently, Krafton's decision to make it free-to-play was indeed the right decision.

Judging from the details in Krafton's initial earnings announcement for the first half of 2022 found by IGN, PUBG: Battleground has been adding 80,000 players daily.

Krafton says that the number has been consistent since its first launch.

In addition, the company also shared that the average revenue per user (ARPU) across all platforms increased by more than 20% QoQ.

Krafton, the game developer and publisher, confirmed that the company's profits are now up 37 percent compared to last year's revenue, before games were made free or free-to-play.

Interestingly, 94 percent of the company's profits come from PUBG: Battleground players outside the South Korean market.

It doesn't stop there, PUBG Mobile also plays an important role in the company's success. Krafton said, PUBG Mobile is currently ranked second in sales among global mobile games.

That way, PUBG Mobile is said to be able to help drive the company's mobile business revenue to US$550.7 million (Rp8.1 trillion).

On the other hand, the earnings announcement also addresses some of Krafton's upcoming games, such as the new IP Unknown World, The Callisto Protocol from Striking Distance Studios, and a currently untitled game project.