JAKARTA - Apple launched an exclusive live broadcast featuring some of the world's most famous artists and new artists called Apple Music Sessions.
In its announcement Friday, the tech giant said that Apple Music Sessions would be broadcast with spatial audio for Apple Music subscribers.
"Apple Music Sessions give artists the opportunity to reimagine and recreate hits from their catalog, and creative covers of beloved classics," the company wrote, quoted on Saturday, July 16.
Apple Music Sessions has officially launched, along with this announcement. On its first day, Apple Music Sessions will feature Underwood and Tenille Townes, recorded from Apple Music's new state-of-the-art studio in Nashville, Tennessee.
#ThisWeekOnAppleMusic:💕 Apple Music Sessions: @carrieunderwood and @tenilletownes🎶 @Yahritza_YSE is #UpNext🎸 60 Years of @RollingStones🎙️ Run back new episodes of Frank Ocean's #blondedradio✨ #Special from @lizzo has arrived@TyBentli has more: https: //t.co/2NGWU5RQz1 pic.twitter.com/Ck76ez2Pwp
— Apple Music (@AppleMusic) July 15, 2022
This is indeed not a new step for Apple, because in 2020 Apple had time to launch At Home Sessions, with the appearance of Arlo Parks. At this event, Spotify combines artists' re-recordings of their own songs with covers of other musicians' songs.
Then last May, Apple launched Apple Music Live which will feature performances from the biggest stars in music. The series kicked off on May 20 with a live broadcast of Harry Styles' appearance.
By launching this feature, it is evident that Apple continues to add exclusive features and experiences to garner more subscribers for its music services.
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