JAKARTA - Pinterest launched a new innovative merchant feature that allows retailers to pursue success on its platform. The features are API Pinterest for Shopping, Product Tagging on Pins, Videos on Catalog, and Tab Toko on Business Profile.
The company revealed that this feature was created because there are more than 400 million Pinners (Pinterest Users) coming to the platform every month to find new products and shop for brands that inspire them.
At Pinterest, our goal is to turn inspiration into action, and our vision of shopping is to buy whatever Pinner is inspired by on the platform, said Jeremy King, SVP of Engineering at Pinterest, based on his official announcement.
With the new Pinterest API for Expenditures, it will enable an increase in data quality that is more efficient for merchant products. According to the company, the Pinterest API for Expenditure has proven to produce a 97% accuracy rate for price data and availability.
New shopping features such as APIs for Shopping allow brands and retailers to reach Pinner with high intentions during the early stages of their shopping trip with the latest catalog data, continued King.
The shopping feature Product Tagging on Pins is a Pinterest shopping feature that allows traders to buy their lifestyle Pins and help other users find inspiration easily.
With product pins added to the merchant catalog, Pinner can easily shop for the items they like. From the initial test, the existence of product Pin shows 70% of the user's spending intentions are higher.
Next there is Video in Catalog, this feature will give you a product display from various angles when making the purchase decision. The launch of this feature comes as Pinterest says they see promising results from ad formats like video.
Lastly, Pinterest launched a new Toko Tab on its business profile, which can help merchants create storefronts and showcase their products to buyers. The company notes that the new feature not only allows easier product group management to go directly to the merchant shop tab, but also presents descriptions of customizable products and enhanced mobile interfaces.
Pinterest said the new shopping feature for traders is the latest announcement in Pinterest's continued investment in Shopping, after Pinterest acquired its AI Shopping platform, THE border.
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