Nokia Is Still The Most Trusted Mobile Brand In The World

Smartphone Nokia (Counterpoint Research)

JAKARTA - The Couterpoint Research research institute said that Nokia is still the most trusted cellphone brand in the world. Even after years, Nokia is still trusted by a number of its customers to produce quality mobile phones.

HMD Global as the current owner of Nokia has indeed had some difficult years reviving the brand. But according to Counterpoint Research, the big name Nokia is still at the top of the "Ranking Trust" list for mobile phone manufacturers.

Quoting Gizmochina, Counterpoint's ranking evaluates four important segments in this list, namely the frequency of software updates, security updates, build quality, and company recommended devices.

"Nokia has done a solid job keeping its devices up to date and secure with regular security updates. In fact, we can say that Nokia is the only company that has really succeeded with the Android One program," Counterpoint wrote, Friday, October 30. .

Based on Counterpoint's report from the 3rd quarter of 2019 to the 2nd quarter of 2020, the Nokia brand Android phone is the only mobile device that regularly updates its mobile device according to the terms and conditions of Android 10. It even outperforms the Samsung, Xiaomi, OnePlus and Realme brands.

Nokia is still a trusted brand (doc. Counterpoint)

Interestingly, the Nokia brand is still known for its tough phone qualities. Even when undergoing endurance tests and being the smartphone most recommended by a number of companies because of the quality of the assembly (build quality).

"The quality of the assembly is evaluated based on several criteria, including product resistance, force measurement, resistance to impact and fall, scratch resistance, thermal, moisture, fluid testing, etc. which includes both qualitative and quantitative observations," said Counterpoint Research Associate Director Tarun. Pathak.

The results of this research prove that Nokia is ready to compete with other popular mobile brands. Where Nokia still wants to reclaim its glory in today's mobile market as it has experienced in the past years.