Apple's Revenue Dropped And But The IPhone 12 Sold Out In The Market

IPhone 12 Pro (Apple Doc)

JAKARTA - Tech giant Apple is reportedly experiencing a decline in company revenue. IPhone sales fell drastically 20 percent as consumers waited for the release of the iPhone 12 on the market.

It is known, Apple lost 100 billion US dollars (US) or 5 percent of the market value of its shares. Since 2013, Apple has always launched a new iPhone every September. However, the company experienced delays caused by the pandemic, and resulted in the release of a new iPhone in October.

The release is also incomplete, as some devices still haven't shipped. Even as sales of Macs and AirPods were so fast that revenue and overall profits were above analyst forecasts, iPhone sales fell 20.7 percent to $ 26.4 billion.

According to IBES data from Refinitiv, Apple's revenue and profit for the fourth quarter ended September 26 were 64.7 billion US dollars and 73 cents per share, compared with analyst estimates of 63.7 billion US dollars and 70 cents per share.

But now, Apple CEO Tim Cook is optimistic about the sales of the iPhone 12, even though the shipment of these devices is far behind the launch event some time ago.

"5G is the kind of opportunity once in a decade. And we are very excited to enter the market right when we are doing it. At least in the US, the operators are becoming very aggressive," Cook told Reuters, Friday, October 30.

iPhone 12 Hard to Find

Citing BGR, the latest reports come that the iPhone 12 lineup, especially the Pro version, is now difficult to find on the market. Even though consumers can not wait to try out the cellphone. This is because the demand for the iPhone 12 Pro is so strong that the manufacturer's delivery time has to be extended.

"And Apple is gearing up to increase its order for the VCSEL chip that supports the iPhone 12 Pro LiDAR scanner for immersive augmented reality (AR). Apple is poised to increase its VCSEL chip order for the ToF-based LiDAR scanner used by the recently released iPhone 12 Pro due to growing demand. strong for the model. In particular in the US, according to a source in Taiwan-based supply chain makers, "the report said.

This high demand was actually predicted by the reliable analyst Ming-Chi Kuo. He stated that the sales of the iPhone 12 and iPhone 12 Pro will be higher later than other models such as the iPhone 12 Mini and iPhone 12 Pro Max.

Interestingly there are more similarities between the iPhone 12 and the iPhone 12 Pro than the differences. They both share the same 6.1-inch OLED display, both also support 5G, and feature the same design.

Nearly all of the notable enhancements are contained in the rear camera module of the iPhone 12 Pro, which has an additional 12 megapixel telephoto lens and a LiDAR scanner for AR enhancement. Not only that, the iPhone 12 Pro model also has a maximum of 512GB storage instead of 256GB.