Collaborating With Muklay And NIION, Digimap Hopes To Give A Different Experience

Muklay and NIION, a local visual artist in collaboration with Digimap, (photo; voi/dinda buana Putri)

JAKARTA – Muklay and NIION, a local visual artist, collaborated with Digimap, Apple's official agent in Indonesia, to create exclusive merchandise for their products.

Muklay is a visual artist who is quite famous in Indonesia. Meanwhile, NIION is a well-known local brand that collaborates to create merchandise.

While Digimap, is part of PT. Mitra Adiperkasa Tbk. (MAP) which opened its new outlet at Pondok Indah Mall 3 (PIM 3) on Wednesday, 8 June.

For this merchandise design, Muklay took about a month to create 10 characters. Five characters describe the characteristics of Digimap, and the other five describe the expected target consumers.

The five characters that describe the target audience are Professional, Entry Level, Entrepreneur, Stylish, and Youngster. While the characters that describe Digimap are Up To Date, Fast, Expert & Helpful, Trust & Reliable, Creative.

"I'm happy, suddenly invited to collab. Mixed feelings and the main thing is proud," said Muklay.

Previously, Muklay had also designed merchandise for Xiaomi when he announced the special edition of the Redmi Note 10 5G. This edition was launched from December 1, 2021.

The artist, whose full name is Muchlis Fachri, is known for his visual works that are characterized by their striking form and color selection. He also made such work on the Redmi Note 10 5G packaging.

According to the Head of Marketing & E-commerce PT. Adiperkasa Zone MAP, Farah Fausa Winarsih collaboration provides a different experience for consumers.

Farah said Digimap is committed to collaborating with creative industries in Indonesia. "Campaign Get Creative, means to be creative, so we collaborate with artists from Indonesia," said Farah in Jakarta. With this collaboration, Farah wants to make her products a stylish brand.

Digimap will also attract people who are competent in their fields according to the campaign that will be appointed.