JAKARTA - Netflix is now a child-friendly service by presenting a new feature called Mystery Box. This feature works similarly to another existing feature otherwise known as Play Something.
So what is the function of the Mystery Box feature? According to Nettlix, the feature helps parents find new shows and movies that are suitable for their children.
Mystery Box is a new way to discover new content on the platform. Moreover, choosing a new show or movie to watch is not easy, especially when it comes to children's content.
This new feature will be available exclusively for kids profiles, and will appear right on the Netflix home screen. To use this feature, parents and children must find the Favorites Row at the top of the homepage and then select the Mystery Box option. After that, Netflix will show recommended content on the screen.
“Hover over the glittering Mystery Box to find titles new to you! And voila, show time," said Netflix director of product innovation for kids and families, TJ Marston, as quoted by The Verge, Friday, May 20.
It's worth remembering that the new Mystery Box feature can help kids discover something new among the huge range of kid-focused titles on Netflix, like the Play Something button that helps adults discover new content.
Netflix continues to invest in its service to be more kid-friendly with redesigned profiles, top 10 lines for age-restricted profiles and even testing a TikTok-style feed for kids.
The company has also made some big bets on kid-focused content, including buying the rights to Roald Dahl's catalog.
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