TikTok Introduces Its First Ad Program Offering Revenue Sharing With Creator Content

TikTok Pulse: bringing brands closer to community and entertainment (Photo: Unsplash)

JAKARTA - TikTok introduces TikTok Pulse, a new contextual advertising solution that allows advertisers to place their brand next to top content in your For You Feed.

"TikTok Pulse is designed to give brands the tools and control to be part of everyday moments and trends that engage the community," the company wrote on its blog Wednesday, May 4.

TikTok aims to build creative tools for found brands to connect with the wider community around them. TikTok Pulse will position the brand alongside trending content that drives conversation and action.

With TikTok Pulse, marketers will get:

Increase brand exposure by appearing next to the top most engaging content. TikTok Pulse puts the brand right where it should be among the top 4 percent of all videos on TikTok. Encourage engagement and action with diverse communities. TikTok offers 12 Pulse categories where brands can place their ads next to the most culturally relevant content. This will certainly create an unparalleled opportunity to engage with the communities that matter most to brands. Feel safe and confident with brand fit measurement. Exclusive inventory filters ensure that TikTok Pulse ads run adjacent to our highest level of brand-fit verified content applied to the platform.

"With TikTok Pulse, we will begin exploring our first ad revenue-sharing program with content creators, community leaders and media publishers. Creators and publishers with at least 100,000 followers will be eligible in the early stages of this program," the company continued.

The company claims to focus on developing monetization solutions in available markets so that content creators feel valued and valued on TikTok. "From the start, we have been committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse."