AC Milan Vs Fiorentina Duel Opens The Metaverse Match In Serie A, Football Enters A New Era

AC Milan players celebrate their 1-0 win over Fiorentina. (photo: twitter @acmilan)

JAKARTA - The Serie A League has again attracted the attention of spectators from all over the world. But the way fans see the game is changing now, as Italy's top soccer competition enters the world of the Metaverse.

Leaders AC Milan's clash with Fiorentina on Sunday, 1 May at Milan's San Siro stadium, turned a classic into the first football match to be broadcast where fans in Africa and the Middle East could watch from the "Serie A room in the Nemesis metaverse" .

Metaverse is a broad term. It generally refers to a shared cyber environment that people can access via the internet. The term can refer to digital spaces made more alive by the use of virtual reality (VR) or augmented reality (AR).

During the match where Milan beat Fiorentina, 1-0, in their quest for a first Serie A title since 2011, users will be able to interact with various features in the in-game room.

"We have chosen to be the first to broadcast football matches on the Metaverse because we believe that technological innovation is essential for a modern league like Serie A," said Serie A CEO Luigi De Siervo, as quoted by Reuters.

"The Middle East and North Africa (MENA) represents a strategic area for us because of the dominant Generation Z presence and particular receptivity to new developments," Siervo added.

Serie A stresses this is just the beginning of the collaboration with Blockchain technology company ConsenSys and video game platform The Nemesis, as they enter a rapidly changing digital world.

What this match has to offer, can be a hope in the future for more grabbing and eye-catching football matches. Viewers not only see how players play their skills and strategies, but also interact with various modern features.