JAKARTA - Google users in Europe can now use a new option to refuse tracking cookies. This change was based on the discovery of company policies that violated the country's data laws.
For the breach, earlier this year French data protection agency CNIL fined Google $170 million for spreading confusing language in cookie banners.
Previously, Google allowed users to accept all tracking cookies with a single click, but forced users to also click various menus to reject all of them.
According to CNIL, this is unlawful because it directs users to accept tracking cookies for the primary benefit of Google's advertising business.
To address this, Google's new cookie banner will provide clear and balanced choices, such as deny all, accept all or more options (to exercise more granular control).
“We have started our launch in France and will expand this experience across the European Economic Area, UK and Switzerland. Soon, users in the region will have a new choice of cookies, which can be accepted or rejected with one click," said Google product manager Sammit Adhya.
The new menu will appear on Google Search and YouTube if the user is not signed in to the account. However if the user is already logged in, they can adjust tracking options via Google's data and privacy menu.
In fact, citing The Verge, Friday, April 22, giving users the option to refuse or accept cookies should offer more control over user data, but, as Google points out, this could depend on how those options are implemented.
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