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JAKARTA – American football icon Tom Brady released his Non-fungible Token (NFT) collection titled “Man in the Arena” following the signing of ESPN's long-term contract with the NFT platform he founded, Autograph. The new NFT collection is the initial form of the collaboration between ESPN and Autograph. The collection is based on the 10-part documentary “Man In The Arena”, which details the ups and downs of Tom Brady's career.

According to NFTEvening, Tom Brady's NFT collection consists of three ESPN zine covers depicting Brady's achievements in the NFL. Furthermore, fifty NFTs from the group will be accompanied by Tom Brady's signature, which will significantly increase its value. However, potential buyers must pass through the collection's exclusive marketplace, Draft Kings, to buy it.

Autograph CEO Dillon Rosenblatt said that this collection of Tom Brady documentaries marked the beginning of the company's relationship with ESPN. “This unique collection around Tom's 'Man in the Arena' documentaries marks the beginning of our relationship with ESPN. As the first NFT partner for ESPN, the possibilities across sports and technology are endless. We are excited to spread this content to the world on a large scale,” said Dillon.

Second Collection Following

The second collection will be released to coincide with the release of their 10th episode series on ESPN+. ESPN and Autograph's latest partnership symbolizes the rise and acceptance of NFT in the world of sport.

While the popularity of NFT continues to grow in the world of sports, growth in the sports sector is sure to come. Brady's latest attempt to release the NFT collection is proving to be a significant milestone in the world of sports on digital assets.

Kevin Lopes, Vice President of Sports Business Development & Innovation at ESPN said the US cable company is delighted to offer fans their first ever NFT.


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