JAKARTA - Meta today introduced the Sharing to Reels feature, a new way to share short videos to Facebook. This feature allows users to share videos from third-party apps to their Facebook account.
This information comes just after Facebook made Reels available to users globally. By enabling Sharing to Reels, it is easier for users to share short videos to Facebook pages.
Users can share their videos via third-party apps, then customize them with editing tools such as audio, captions, effects, captions, and stickers. To save time, users don't need to download the videos, they can now create and share these videos with just a tap of a button.
Reels is the fastest growing content platform available worldwide. It's currently a great way for content creators to create and make money online.
Launching Engadget, Wednesday, April 7, early developers using this feature include Smule, which makes the popular karaoke app and video editing apps Vita and VivaVideo.
This move is another sign of the growing importance of Reels. Facebook has pushed Reels available on nearly every one of its services in recent months as it once did with Stories when the company viewed Snapchat as its main rival.
Now that Facebook is losing users to TikTok, Meta CEO Mark Zuckerberg has staked a lot on the success of Reels. Zuckerberg recently said that Reels will be as important as the Stories product and attracting a younger audience is his main goal.
However, incentivizing users to post original content, not only shifts the TikTok market, but poses a challenge for the company.
One is with Instagram, which owns Reels the longest, and said a year ago that it would stop promoting videos with watermarks from other apps, but the social media is still filled with modified TikTok videos.
Adding the Reels button to other content creation apps could help bring some fresh content that TikTok didn't create.
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