Understanding SEO Trends In The Business World In 2022

SEO tools are tools for SEO practitioners to carry out these activities. (photo: doc. pixabay)

JAKARTA - Choosing search engine optimization (SEO) tools available on the market or the internet today is sometimes confusing. There are tools with perfunctory features. There are also those who have advantages but only in one aspect. In fact, SEO trends continue to develop dynamically, so that it requires a lot of adaptation here and there.

Overview of SEO Tools

Based on the information at Saungwriter.com, SEO tools are tools for SEO practitioners to work in carrying out these activities. Starting from providing information on problems that exist on the website to optimization suggestions.

To get the right keywords or keywords, you need SEO tools. These SEO tools will later serve to get good keywords. Thus, the articles created have the power to win the competition in search engines.

SEO Trends in 2022

Digital transformation has happened so fast since the beginning of the Covid-19 Pandemic. The implementation of Community Activity Restrictions (PPKM) and campaigns at home have made people familiar with digitization.

Southeast Asia recorded the highest growth in digital transactions. In fact, the estimated gross merchandise value of e-commerce touched USD 254 billion (IDR 3.639 trillion) in the next five years. Indonesia is remarkably leading in this regard.

With this fact, companies continue to compete to attract customers. However, the high cost of digital advertising makes companies strive to optimize their organic search strategies.

Moreover, organic search channels are now very dynamic. Google has done more than 3.000 algorithm updates in 2021.

Then, Google also plans to reduce the resources they use to crawl websites by implementing the Index Now protocol they are working on.

This is an important moment, because, after the pandemic, there has been a major change in consumer habits. Therefore, it is necessary to implement appropriate and sustainable organic strategies and technologies. The goal is to meet the increasing demand.

Innovative Indonesian companies certainly have a great opportunity to become winners in organic search in an efficient way and without dependence on paid advertising.

Taken as a whole, changes to the privacy policy make paid media much less effective. This is because there are greater demands on data transparency, features removed cookies, and increased demands for business growth and performance.

So with marketing resources and development declining, it's clear that a business case for organic search is increasingly needed.

In the end, organic search will play an important role. SEO practitioners must be able to become policymakers by implementing the right business case and presenting things that can be improved to improve business performance.

Steps to Face the 2022 SEO Trend

Knowing the new SEO trends in 2022 will help you in creating more optimized content. This will also affect the selection of the right marketing strategy. Here are the steps you should try:

Mobile-friendly site

Creating a mobile-friendly website remains a trend for SEO in 2022. A mobile-friendly website is one of the fundamentals if your SEO content remains successful.

Google uses the mobile-first index as a ranking factor. Thus, if a website is not mobile-friendly, its ranking in search results will be affected.

Semantic Search

One of the SEO trends in 2022 is semantic search, which is a strategy that focuses on knowing the context and intent of a search. This is very important because it can provide a better user experience for the user.

To be able to create content that matches the semantic search, create content for users, not search engines. Focus on providing what users are looking for.

Evergreen Content

Writing evergreen content, or content that is relevant for a long period of time is one of the SEO trends in 2022. You must create content that will remain relevant for up to 6 months to 1 year after publishing.

Conclusion

SEO trends continue to grow dynamically. Digital business players must understand this and be sensitive to changes. Moreover, digital transformation has occurred so quickly since the beginning of the Covid-19 Pandemic.

So, SEO practitioners must be able to become policymakers by taking strategies and using the right tools. Then, the creation of content that is relevant and evergreen is considered the most appropriate to adjust to this 2022 SEO trend.

Companies have a great chance to be a winner in organic search in such an efficient way and without relying on paid advertising.