JAKARTA - With a variety of communication platforms available in today's world, email is still an effective way to interact with your customers and reach new prospects.
You can only reap the benefits of your efforts by making sure your email ends up in your recipient's inbox. You can achieve this by testing your email sending skills regularly to avoid that dreaded junk folder.
Here's what we've rounded up from Makeuseof about some of the things you need to know about email deliverability and how to test it.
What is Email Deliverability?
Email delivery or email delivery tells you whether your recipient's server accepted or rejected your email. The latter may occur because your recipient's email address is invalid.
On the other hand, email deliverability or email deliverability tells you whether your email ended up in your recipient's inbox or spam folder. In other words, you can have great email delivery, but experience poor delivery if your email ends up in the spam folder.
Why did your email go to the spam folder?
Email spam has always been a serious problem, which is why most email service providers have filters in place to prevent deceptive emails from reaching their clients' inboxes.
This spam filter rates your email based on several criteria, including subject line, content, links, email reputation and more. The problem is that these filters aren't perfect, as they often mark legitimate emails as spam.
Why Should You Test Your Email Deliverability?
Performing email delivery tests gives you insights that will allow you to fine-tune your campaign strategies to prevent your emails from ending up in the spam folder, and also allow you to reach more people.
This helps save time, energy, and money that you might otherwise spend on ineffective campaigns that don't pay off. What's more, because email spammers are constantly finding new ways to trick email filters.
Here's an email deliverability test tool that you deserve to match those efforts and help you keep email in recipients' inboxes.
MailTester.com
MailTester is a powerful tool that lets you check the quality and delivery capability of your emails in a few easy steps. You just need to send your message to the email address created on the website.
Then, MailTester will return an in-depth report showing you whether the email account is authenticated, the email server rating and delivery IP, content, or if you have broken links, just to name a few.
It will also give you a score from 1 to 10 taking all of the above factors into account, and indicates the likelihood of your email reaching the recipient's inbox. This email checker lets you analyze up to three messages per day for free, while offering pay-as-you-go plans or monthly and yearly subscriptions.
Unspam
Unspam is an email spam checker that provides a comprehensive report on your email delivery after checking subject lines, broken links, HTML best practices, IP blacklists, and more.
Unspam is very easy to use, allowing you to check your email by sending it to the test address it provides.
The tool also lets you create more effective campaigns through a tracking predictive heatmap that helps you identify the most attractive and least attractive parts of your design, while providing a clarity score to identify areas of clutter.
The free version lets you test up to 10 emails per month and offers a premium version starting at $14 per month.
Glock Apps
Glock Apps is another effective email spam checker that can help you improve your delivery capabilities by running email content through spam filters and highlighting issues that might be causing your emails to go to the spam folder.
You just need to send a copy of your message to the email address on its website to receive a comprehensive report. This tool also includes a DMARC Analyzer to protect your domain from spoofing and phishing. The free version allows 3 spam email tests per month, and the premium version starts at $59.
Mailtrap
Mailtrap covers all the essentials of testing your email by examining email headers, links, subject lines and more to provide you with an in-depth report. Its collaborative platform allows you to share testing space with colleagues and view results in real-time, making it easier for your team to identify and address issues that may be affecting your delivery capabilities.
You can also use Mailtrap to check HTML and CSS support for the most popular email clients, including Gmail, Apple, Mail, and Outlook, to see a list of unsupported elements, fix them, and test your email again.
This feature also lets you optimize your email for specific email clients or devices, including phones, tablets, and desktops.
Mailtrap has a free version for new users to try and several premium subscriptions for freelancers, teams, businesses, and more.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
