JAKARTA - Samsung Electronics launched the latest version of its flagship Galaxy S smartphone on Wednesday, February 9. This new product features enhanced camera functionality and a faster processor chip. Samsung hopes the increase will revive sales after two weak years.
The S22 series will directly compete with the Apple iPhone 13 which was launched last September. Samsung's dual-line premium mobile strategy has launched a flagship model in the first half of the year and a foldable Galaxy Z phone in the second half.
This product is intended to attract consumers who are fussy about the quality of videos and photos of the South Korean mobile phone manufacturer. Samsung says the S22's camera phone offers clearer low-light and night shots as well as automatic framing that can track up to 10 people. This new technology also ensures that everything in the frame looks in focus.
You've seen it at #SamsungUnpacked, now tell us which #GalaxyS22 Series you got your eyes on
— Samsung Mobile (@SamsungMobile) February 9, 2022
The most expensive version, the S22 Ultra, comes with a stylus, a signature feature of the Samsung Galaxy Note large-screen model that many fans and analysts now believe will be discontinued.
While Samsung saw sales of their phones drop during the pandemic, its arch-rival, Apple, posted fantastic sales gains.
The Galaxy S product range typically sells more than 30 million units per year. But sales in 2020 were recorded at less than 25 million, while in 2021 it sold less than 30 million. "These poor sales have been hampered in part by component shortages," said Jene Park, a senior analyst at research firm Counterpoint.
"We believe Samsung will ship more than 15 million units of the Galaxy S22 family in the first half of 2022. If initial sales are good, we expect to reach 30 million units by 2022," he told Reuters.
The global semiconductor shortage is expected to continue into this year, but analysts expect Samsung to outperform many of its competitors thanks to its hefty buying power and firm grip on its supply chain. Samsung says the S22 Ultra, S22 Plus and S22 will be widely available starting February 25.
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