JAKARTA - PT Motul Indonesia Energy (MIE) as the Authorized Distributor of authorized lubricant MOTUL and IPONE in Indonesia held a joint opening event, Thursday, March 20 at Asthana Kemang. In this event, MIE also announced their official partner in 2025.
"The joint iftar event is a form of appreciation to partners as well as the introduction of new Official Partners who are officially contracted in 2025. This event is an important moment to strengthen the relationship between Motul and Key Opinion Leaders (KOL) both old and new, in order to build stronger synergies in this year's brand campaign and activation," said National Sales Director of Motul Indonesia, Welmart Purba.
This experience is also used to deliver the latest updates regarding brand activation, and future campaign plans that will be carried out by MOTUL and IPONE.
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In 2025, MOTUL collaborated with several new KOLs, including Hardal Arkan, NatashaRIDer, and Dandi Malik. As for the IPONE brand, Fachrie Imam Prayitno, Revdy, Sandy Aritonang, and Pungky Mardihany.
"The presence of these new Official Partners is expected to strengthen Motul and IPONE's advocacy brands, as well as support various campaign and activation activities that have been designed throughout 2025. We hope this collaboration will have a positive impact on the popularity and credibility of the two brands (MOTUL and IPONE)," explained Welmart.
Apart from the designed business strategy, MOTUL and IPONE are optimistic that they can continue to grow in Indonesia considering that the two lubricant products offer the best quality for all types of motorcycles in various segments.
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