Mastering Last Year's Commercial Vehicle Market, Mitsubishi Fuso Faced 2025 With This Strategy

Media Gathering Mitsubishi Fuso, March 21, 2025. (Photo: Afrizal / VOI)

PT Krama Yudha Tiga Berlian Motors (KTB) as the official distributor of Mitsubishi Fuso Truck and Bus Corporation in Indonesia, has made positive achievements while maintaining market leaders in the commercial vehicle segment throughout 2024.

From the data received, Fuso was able to maintain market share stability by winning 38.1 percent of the market share of commercial vehicles or the equivalent of 27,683 units, even though market conditions had decreased.

If in more detail, the largest sale of the Canter variant in the Light Duty Truck (LDT) class, which dominates the market by 53.1 percent or equivalent to 25,219 units. Meanwhile, in the Medium Duty Truck (MDT) category, Fighter X recorded a market share gain of 13.3 percent or 2,436 units.

Sales & Marketing Director of PT Krama Yudha Tiga Berlian Motors Aji Jaya, said the Mitsubishi Fuso 55-year-old trip in Indonesia became a historic milestone for Fuso and was proud to be able to maintain it as a market leader throughout 2024.

"Of course this motivates us to be ready to go further in 2025, we have prepared various aggressive strategies and the latest line-up for the penetration of the commercial vehicle market," said Aji Jaya, during breaking the fast together in the Jakarta area, Friday, March 21.

Selling service

Good sales certainly cannot be separated from the full-sale service, KTB Fuso presents a variety of activities such as adding a network of dealers which currently amounts to 223 outlets to better reach consumers. Also increasing the 24-hour Alert Workshop location to 19 locations, 5 Service Points, 21 Parts Depo, 135 Mobile Workshop Service fleets and more than 7000 Spare Parts outlets. Not only that, digital innovation continues to be introduced by launching the Fuso Spare Parts Official of various marketplaces.

Looking at 2025 with a strategy

Looking at 2025, Mitsubishi Fuso comes with various strategies. By 2025 it is projected to be a more promising year for the commercial vehicle industry driven by stable economic growth, increased logistics and construction activities, as well as demand for Indonesian commodities in the global market. Mitsubishi Fuso will target a market share of 40 percent or grow by 1.9 percent in the commercial vehicle segment at an important momentum, namely the presence of Mitsubishi Fuso for 55 years in Indonesia.

President Director of PT Krama Yudha Tiga Berlian Motors Daisuke Okamoto, revealed that the Mainstay of True Business will be the key for Mitsubishi Fuso to 55 years with success and provide added value for consumers. The first way that will be done is to focus on strengthening Zero Down Time by optimizing the function of all After Sales Service facilities.

"Secondly, we will provide full service like a Consumer Business Consultant who also assists their business success from start to finish professionally. Third, we will provide an experience in doing business with the Best Use Age by providing custom solutions with character, area, and consumer business to improve their business performance," said Daisuke.