JAKARTA - Political contestation is full of dynamics. Every candidate who wants to edit in the political world has their own teachings. Mischa Hasnaeni Moein, for example. He has become a public official whatever it is. Efforts to pack the image as a Golden woman are an option.
The image was highlighted through a portrait of a face that reads "Golden Woman" which is plastered on the metromini and angkot. Hasnaeni's strategy was successful. He was famous in Greater Jakarta. However, politics is still politics. Popularity alone is not enough to win the political contestation. He was actually in a puddle of failure.
Victory in political contestation is not always achieved with mere capital. The public needs to know the candidate who represents him in the government. From contestation to representatives of the people, mayors, to governors. Increasing popularity is the main thing.
The study was played to introduce the person who will compete in political content. However, not all candidates for public officials as smooth as Mischa Hasnai Moein's steps. He calls himself a Golden Woman: Era of Prosperous Society. The son of a former Indonesian Democratic Party of Struggle (PDIP) politician who is now deceased, Max Moein began his political promotion step from below since 2010.
Portraits of his face began to decorate the rear glass of popular public transportation in its time. These include Metromini, Kopaja and Angkot. The portrait of the face carries an easy-to-read message: Hj. Hasnaeni, SE. MM: Golden Woman, Turning Waste into Gold.
Jargon's campaign was famous over time for public transportation and passengers throughout Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek). The general spirit began to talk about the figure of Hasnaeni. In fact, the figure of a woman of class - not from commoners - dressed up neatly is more'smart' discussed than other political figures.
I want to replace Fauzi Bowo, he said, referring to the name of the Governor of DKI Jakarta, known as Foke. If the governor now hypnotized the public with his mustache, the soap opera actor, whose name is Mischa Moein, wants to become King of Mindas."
While the king of Greek mythology could turn everything he holds into gold, this woman believes that waste can be turned into gold. Indeed, if you look at Jakarta, garbage everywhere, it would be magical if it turned into gold everywhere. Long time no jump on the screen, the soap opera players of the Jin and Jun and Saras 008 series actually appeared on the political stage," Aguslia Hidayah wrote in Tempo entitled Mischa Hasnai Moein: I Want to Replace Mas Foke (2011).
The woman nicknamed the Golden Woman is indeed popular. Every day the political contestation agenda approaches, her name often appears on public transportation from 2010. She was also the most discussed figure. However, politics remains political. Popularity alone will not be enough to be a'missile' to win political contestation.
He often did not have a chance to win if it should not be said to have failed completely. In fact, often Hasnaeni 'loss' before gaining his vote in the general election. In fact, his popularity was thanks to his famous portrait of himself on public transportation, like the Indonesian Unity Party (Perindo) mars song which skyrocketed in 2015.
Hasnaeni once wanted to run as a candidate for Mayor of South Tangerang (Tangsel), Banten in 2010. He also tried to cooperate with the Deputy Mayor of South Tangerang from the dangdut singer, Saiful Jamil. So that his popularity increases, his mind. However, far from burning. Saiful Jamil resigned from his candidacy. The golden woman failed to register in the contestation.
The same tradition was also used by Hasnaeni Moein in 2012. This time had a big dream. He aspires to replace Fauzi Bowo as Governor of DKI Jakarta. He also tried his luck by entering the Jakarta gubernatorial candidate market.
He claimed that many parties supported him to come forward. However, recently one-on-one the party began to leave Hasnaeni. The result as before: failed. Likewise, Hasnaeni wanted to run as a member of the DPR-RI in the 2014 election.
He fought in the DKI-II electoral district. The party that carried him was a big party: the Democratic Party. Hasnaeni, who became a legislative candidate with the number seven, failed to advance Senayan. He lost to other Democratic candidates.
The same thing was when the Jakarta Governor Election in 2017. The result was the same: failed to maning. Moreover, the program he carried did not change, namely turning garbage into gold. In fact, the program is considered mere jargon.
"The trick is that later the waste at the RT, RW, kelurahan levels, is collected and then purchased by the local government and the waste will be processed into fertilizer that has the potential to become income for the community. So fertilizers don't need to be exported anymore," said Hasnaeni Moein as quoted on the Detik.com page, January 24, 2012.
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