It's Different "ABLE-ABLE" Music Festival Promoters

Illustration of the music festival (Pixabay)

JAKARTA - President Director of Nada Promotama Emil Mahyudin said the difference between festival promoters or fake or fake music concerts is one of them when responding to possible events such as music concerts that he holds will bring losses.

"When the event is likely to lose, if he is a promoter, he will continue to carry out his event as his responsibility to the audience," he said, quoted from Antara, Friday.

According to Emil, the decision to continue the event even though they have to lose money will generally be considered an investment to organize events in the future.

Meanwhile, promoters of fake music festivals will stop events with various reasons so as not to bear bigger losses.

"This means that we need promoters who have passions. So if you already have passions, often take care of art performances, people's events, maybe you can become a talent for promoters, outside the capital, cash flow systems and supporting systems such as sponsorship and others," said Emil.

He said the burden and responsibility of holding a heavy and large music festival. Emil noted, 2022 could be an example of a bad experience that has tarnished the music concert industry in Indonesia. At that time, many promoters were not responsible for providing negative impacts or effects on other similar events.

"Good festivals can be trusted, there are many ticket sales that are ultimately stuck because of other cases of events that cannot run properly," said Emil.

On the other hand, real music festival promoters generally have to be mentally prepared, one of which is when receiving blasphemy from the audience. According to him, today's audiences generally feel they know best how to organize festivals from the ranks of performers, event locations to the arrangement of events.

"When we didn't do what they asked us to do, we were considered fake promoters, even though there were a lot of promoter calculations, not licensing and others," said Emil.