Ticketmaster Salahkan Serangan Dunia Maya Soal Kisruhnya Penjualan Tiket Konser Taylor Swift

Taylor Swift (Instagram @taylorswift)

JAKARTA - US ticket distribution and sales company Ticketmaster blamed cyber attacks on issues surrounding ticket sales for Taylor Swift's upcoming 'Eras Tour'.

Tickets for the tour went on sale in November and thousands of fans reported long waiting times, website blackouts, and very high prices on resale sites (including Ticketmaster's).

Ticketmaster admits they are squeezed under the "unprecedented request of historically" they faced from Swift fans before canceling general sales.

After ticket sales, Swift's fans campaigned against Ticketmaster, with about three dozen launching an initiative called 'Vi way of Legal'.

A class action lawsuit against Ticketmaster has also been filed, in which the plaintiff accused the company of violating two California Cartright Laws and California's Unhealthy Competition Act during the first pre-sales of Verified Fans.

On January 24 yesterday, Senate-backed antitrust panels began hearings about the lack of competition in the ticket industry.

As reported by BBC News, Joe Berchtold president of parent company Ticketmaster, Live Nation said in a pre-trial statement that valued lessons' were obtained from ticket sales.

Berchtold apologized "to many disappointed fans and to Ms Swift" for what she admits as "bad consumer experience", adding: "If we think about it, there are some things we can do better.

Explaining the situation, he added: We knew the bot would attack... and plan it appropriately. We were then hit with three times the amount of bot traffic we had experienced, and for the first time in 400 verifiable Fan sales, they came after our verified fan access code server.

While bots failed to penetrate our system or get any tickets, the attack required us to slow down and even stop our sales. This is what caused us a terrible consumer experience that we deeply regret."