JAKARTA - The Korean Business Research Institute released a list of brand reputation ratings this month for the girl group category. The rankings are determined through analysis of consumer participation, media coverage, interactions, and community indexes of various girl groups.
Based on large data collected from November 11 to December 11. NewJeans peaked this month's list with a brand reputation index of 5,361,953 points for December 11. NewJeans rose to the top of the list from rank 2 in the previous month with a brand value index of 5,361,953 points.
BLACKPINK took second place this month with a brand reputation index of 5,106,657 points. The girl band dropped to rank 2 after staying strong at number 1 over the past few months.
While Red Velvet with 3,395,199 points made a big jump from 8th in November. Red Velvet moved up to third in the rankings with a brand reputation index of 3,395,199 points, marking a 98.10 percent increase in their score since November.
After Red Velvet there was TWICE staying in fourth place for four consecutive months, while (G)I-DLE completed the top five for December.
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