Success In Europe, Energica Explores Japanese And Australian Markets

Electric Motor touring Energica Experria. (Doc. Energica)

JAKARTA - Energica, an electric motorcycle manufacturer from Italy, may sound foreign, expanding their market to Japan, Pakistan, Australia, and New Zealand. This step was taken after Energica managed to achieve success in the European market.

Energica has built a fairly good reputation in the European market, following their success in the MotoE racing series. However, quoted by Rideapart, March 23, they had quite difficulty penetrating the United States market because the adoption of the electric motorcycle market there was considered a long time ago.

On the other hand, the electric motorcycle market in Asia is indeed excited, because more and more countries are providing incentives for the transition to electric vehicles. Energica will offer its flagship models, such as Experria, Ego, Eva Ribelle, and Eva Essee9 in the Japanese and Australian markets.

Especially in the Japanese market, Energica has partnered with Estar & Co. Ltd. The company has opened the Energica showroom in Kobe. After that, the company hopes to build a solid distribution network throughout Japan. In fact, Estar displays the Energica model on the Tokyo Motorcycle Show from March 24 to 26.

For the Australian market, Energica has partnered with the Australian Electric Motor Co. The company will import a specific Energica model and set up distribution networks in Australia and New Zealand. Among the models to be released include the Energica Experria touring motor.

Especially for Experria, this motorbike was released in late May 2022. Becomes Energica's first adventure electric touring motorcycle. This motorbike reaps a positive response in markets with lighter and more efficient battery technology.

In fact, the battery capacity of 22.5 kWh is claimed to be the largest of all electric motorcycles, capable of traveling up to 420 km in one charge. For charging also fast, 0-80 percent in just 40 minutes.

The 260 kg motor has a peak power of 101 HP with a torsion of 115 Nm and the highest speed is limited to 180 km/hour. For prices, in the United States, Energica Experria is offered starting at 23,750 US dollars or around Rp360 million.