JAKARTA - The World Cup is a big celebration that world football lovers have been waiting for. The once every four years celebration is often celebrated with great fanfare. At the 2014 World Cup in Brazil, for example. Brazilian arts and culture are present everywhere.
The presence of songs with the theme of the World Cup is especially. The official and unofficial song of the 2014 World Cup raised a lot of Brazilian culture. However, it is not guaranteed that official songs are considered more popular than unofficial songs. This was represented by the song sung by David Correy: The World Is Ours.
Sports and music are an inseparable combination. Both are often related and need each other. Music in a World Cup, for example. The world's biggest football celebration needed music to spread the spirit of the World Cup around the world.
World Cup-themed songs were also accommodated by the International Football Federation (FIFA). At first, the presence of a World Cup-themed song was intended to encourage the hosts. Army anthem. For example, at the 1962 World Cup. FIFA released the official World Cup song sung by Chile's local band, Los Ramblers, entitled El Rock Mundial.
The development of the World Cup-themed song began to carry a new universal message in the 1990s. The message of brotherhood and togetherness is the most prominent in the emergence of these songs. This means that songs with the theme of the World Cup (official and unofficial) were created to invite the audience around the world to not just one country -- to watch the grand football tournament.
The language is easy, the World Cup is like being created for everyone. There is no barrier to that. The songs then played on television or radio. The echo was presented throughout the time of the World Cup.
The combination of music and sports has inherited the spirit of the world cup and shown the culture of the host. The song is an important sign (of presence) of the World Cup. Because music has become a football culture, and even an important part of sports culture. Both in shape and in content. The creation of the World Cup song has the same characteristics. The song is believed to reflect the unique national culture of the host country, and show their love for football.
The previous World Cup host countries were mostly European countries before the 1990s. Therefore, their musical expressions focused on western classical music. However, since the 1990s, the host of the World Cup began to arrive from Asian and African countries. As a result, music for the World Cup is more colorful according to the taste of the home country's rounding," Ting Ting Zhou said in the book Supports Engineering and Computer Science (2015).
The song marking the 2014 World Cup in Brazil is no less magical. The owner of power perpetuated the competition to choose one of the best songs that represented Brazilian culture to the world. Musician Mario Caldato Jr. and team of Rock Mafia songwriters (Tem James and Antonina Armato) who are known as songwriters, many of the world's famous musicians are behind it.
Therefore, a song with a samba feel was born in 2013.Todo Mundo, his name. However, so that the song goes global, the lyrics and titles are changed to English: The World Is Ours. One of the sponsor products of the 2014 World Cup, Coca Cola sees the song as an opportunity to celebrate the momentum of the 2014 World Cup to the world.
Brazilian-derived artist David Correy was asked to be a singer. While his accompaniment is Brazil's famous percussion band, Monobloco. The song has successfully hypnotized billions of world football lovers. As a form of strategy, Coca Cola involves a line of musicians around the world collaborating to make the song The World Is Oursversal locally.
Indonesia itself gets a chance. The song was sung with a sweet duo David Corey with Indonesian singer Millane Fernandez. The title of the song in Indonesia is: Dunia Kita. The strategy of attracting many local musicians is considered successful. echoes the 2014 World Cup worldwide.
In fact, the song The World Is Ours is actually more popular than the official song FIFA sets for the 2014 World Cup, We Are One (Ole Ola). The song was sung by famous singers such as Pitbull, Jennifer Lopez, and Brazilian star Claudia Leitte. The World Is Ours often appears on television and radio around the world.
Many are at stake when a Brazilian music-rich country has to choose one song to serve in the international spotlight. In the coming year ahead of the 2014 World Cup football tournament, many Brazilian music artists participated in the competition to provide the official FIFA World Cup song for international football fans to descend into the country.
LaguTodo Mundo, co-written by Mario Caldato Jr. and the team of songwriters Rock Mafia (Tim James and Antonina Armato), are just one of many songs included in the competition, but the story is useful to uncover some of the complexities of mediating Brazilian music for international audiences," explained KE Goldschmitt in the book Bossa Mundo: Brazilian Music in Transnational Media Industries (2020).
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
