Crossing Hidden Gem In Jakarta, New Balance X Foot Locker Presents A Unique Running Experience

New Balance x Foot Locker (Doc. New Balance) running event

JAKARTA - New Balance and Foot Locker again strengthened their commitment to support an active lifestyle by holding a running event titled "OPEN GREATNESS Community Run" on Monday, March 24, 2025. Collaborating with the Pangkentrunk running community, this running event presents a unique route across hidden gems' and solid points in the middle of the city, such as alleys behind office buildings and pedestrians on strategic routes.

"Run is not just a matter of speed or distance. In line with the New Balance campaign 'Run Your Way', everyone can enjoy running according to their respective capacities and preferences. This spirit is what we continue to spread through communities. said Martina Harianda Mutis - Sports Brand Marketing General Manager MAP Active.

This event is also a momentum for Foot Locker, global retailer for sports, kids, and leisure products, to strengthen the sneakerhead culture among the community. "Open Greatness is one of our ways to continue to connect and relate to the community, combine experience and leisure through urban exploration. As a retailer, our role is to provide selected sneakers from New Balance that can represent the approach," said Carmelita Putri, Brand Marketing Sr. General Manager Foot Locker Indonesia.

A total of 116 participants ran on the 5KM route with the starting point from Grand Indonesia to Jl. Dr. Kusuma Atmaja, Menteng. Participants do not need to have a specific pace target, in accordance with the spirit of this event to prioritize experience and excitement in running.

Pangkentrunk, a national running community in Jakarta, has successfully invited many non-Runs to start an active lifestyle with this approach. "We departed from people who have various interests such as music and fashion, so we are trying to develop the concept of urban running. The goal is not to compete but to enjoy travel, find new perspectives, and feel the atmosphere of the city of Jakarta in a different way," explained Irvan "IPANK" Ardianto, Founder of Pangkentrunk.

In this activity, New Balance introduced some of its best line-up running shoes to support the performance of the participants, namely:

1. New Balance Proper, shoes focused on supporting stability in fast movement, are suitable for running with midfoot striker techniques;

2. New Balance 1080, super easy and comfortable, all rounder shoes for all types of running;

3. New Balance More, with cushioned pads, is suitable for those who like to longrun so that recovery can be faster

4. New Balance 880, with high stability, suitable for high millennials and various surfaces;

5. New Balance Rebel, lightweight and responsive shoes for speed runs, such as tempo and interval

New Balance Run Club Indonesia (NBRC), the running community of New Balance users stated, "There are many ways to keep the spirit in running so that it doesn't become a boring routine. One of them is by looking for new routes, with different challenges and terrain. But look for routes that are not too quiet and you need to have running friends." said Indriana, NBRC representative.